What exactly is a sales funnel, and why is it so important for your success?
If you’re running an online business, you’ve probably heard the term before.
A sales funnel is the secret to online success. It’s the journey your dream customers take from not knowing who you are to becoming raving fans of your products or services. It’s the map that shows them how you can help them solve their problems or achieve their goals.
A sales funnel has four main phases: hook, story, offer, and close. Each phase needs a different type of content and offer to hook and convert your leads.
Hook:
This is the stage where you capture the attention of your target audience with valuable and relevant content, such as blog posts, videos, podcasts, or webinars. You want to educate them about their problem or need, and introduce them to your brand and solution.
Story:
This is the stage where you nurture their interest and build trust with lead magnets, quizzes, surveys, or free trials. You want to collect their contact information, segment them based on their preferences or behaviour, and provide them with more personalized and helpful content.
Offer:
This is the stage where you persuade them that your offer is the best solution for their problem or need with case studies, demos, or discounts. You want to overcome their objections, highlight your unique value proposition, and create a sense of urgency or scarcity.
Close:
This is the stage where you deliver on your promise and provide a great customer experience with thank you pages, confirmation emails, or welcome messages. You want to make the purchase process easy and smooth, and encourage them to become repeat customers or referrals.
A sales funnel is important because it helps you attract more qualified leads, increase conversions, and grow your revenue. Without a sales funnel, you may be wasting time and money on marketing activities that don’t bring you the results you want. You may also be missing out on opportunities to build trust and loyalty with your audience.
According to Russell Brunson, a leading expert on sales funnels, a sales funnel is the secret to online success. He says: “It’s the difference between the 1,929,999,999 websites that don’t make money, and the .000000002% that do!”
So how can you create one for your business? Here are some examples of different types of sales funnels that you can use depending on your goals and offers:
Lead Funnel: A lead funnel is designed to generate leads for your business by offering a free or low-cost lead magnet in exchange for their contact information. For example, you can offer an ebook, a checklist, a cheat sheet, or a webinar that provides value to your audience and solves a specific problem they have.
Appointment Funnel: An appointment funnel is designed to book appointments or consultations with your leads by offering a free or discounted session that showcases your expertise and authority. For example, you can offer a free strategy call, a free audit, a free coaching session, or a free trial that demonstrates how you can help them achieve their desired outcome.
Sales Funnel: A sales funnel is designed to sell your products or services by offering a compelling offer that motivates your leads to buy from you. For example, you can offer a limited-time discount, a bonus package, a money-back guarantee, or a payment plan that makes your offer irresistible.
To create and manage your sales funnels effectively, you need a powerful tool that gives you everything you need in one place. That’s why we recommend WildGrowrth CRM, an all-in-one software that helps you grow your business with sales funnels.
WildGrowrth CRM allows you to create stunning landing pages and forms in minutes without any coding skills. You can also send personalized emails or push notifications based on user behavior. No more guessing what your leads want or need. Just set up your triggers and actions and let WildGrowrth CRM do the rest.
